SMS & Messaging Terms

Gatelyst is a product and service operated by Emergent Marketing Inc.. Gatelyst is not a separate legal entity. Messaging registrations and provider agreements for the platform therefore identify Emergent Marketing Inc. as the legal operating entity, while the service is presented to customers as Gatelyst. The full relationship is set out on the Legal Entity & Brand Relationship page.

Businesses using Gatelyst are independent tenants of the platform. They send operational and transactional communications to their own customers under their own business or event identity, through the Gatelyst service.

A message may therefore identify both the tenant and Gatelyst, so a recipient understands which business the message concerns and which service delivered it. For example:

Illustrative formats only. The exact wording depends on the tenant, the message type and the sender identity configured for that tenant.

Messages sent through the platform are operational and transactional — they relate to something a recipient bought, registered for, or asked for. Depending on the tenant and the services they use, these may include:

• Queue position and call-up notices
• Session or experience readiness
• Check-in instructions
• Order status and confirmation
• Merchandise pickup and fulfilment status
• Operational updates about an event a recipient is attending
• Customer recovery — for example re-sending a ticket or link the recipient lost
• Account and security codes, including one-time sign-in codes
• Release and document notifications, where the tenant has configured them
• Notification that media a recipient purchased or appears in is ready, where configured

Not every tenant uses every message type, and not every recipient receives every kind of message. What is sent depends on what the tenant has configured and on what the recipient actually did.

The platform treats these as separate categories with separate bases, and the distinction is enforced in the sending path rather than left to a preference somebody might forget.

Buying a ticket does not by itself enrol anybody in marketing messages. A purchase creates a basis for messages about that purchase. Marketing consent is a separate permission, recorded separately, with its own date and source.

Consent is recorded per purpose rather than as a single flag, together with when it was given, where it came from and the applicable policy version. Withdrawal is recorded the same way.

• A recipient may withdraw marketing consent at any time.
• Withdrawing marketing consent does not cancel a transaction or an event registration.
• A recorded opt-out takes precedence over any consent record on file, so it cannot be overridden by a later import or an out-of-date list.
• Operational messages about something a recipient bought or registered for are handled separately from promotional consent.

Message frequency varies. How many messages a recipient receives depends on the event, the transaction, their position in a queue, their account activity and the services the tenant they bought from actually uses.

Message and data rates may apply. A recipient’s mobile carrier’s standard rates apply to messages they send and receive. Neither Emergent Marketing Inc. nor Gatelyst charges a recipient for receiving these messages.

Reply STOP to opt out. A STOP reply is recognised by the platform, and the number it was sent from is suppressed: no further messages of that type are sent to it, and any marketing consent recorded against it is marked withdrawn.

Suppression applies to the number rather than to a person, and it takes precedence over any consent record. A recipient can reply START to resume messages they had stopped.

A mobile carrier or the underlying messaging provider may also send a single confirmation message acknowledging an opt-out. That confirmation comes from them.

Opting out may mean a recipient no longer receives operational notices — a queue call-up, a pickup alert — for something they have already paid for. That is worth knowing before replying STOP during an event.

Reply HELP for help. A HELP reply is recognised and recorded so that support can respond to it. No automated reply is promised, and the fastest route to a person is email.

For assistance, contact support@gatelyst.com or telephone (224) 276-8364.

Questions about a specific event, order or ticket are usually best directed at the business the recipient bought from. Emergent Marketing Inc. operates the platform; the tenant runs the event.

Mobile numbers and messaging data collected through the platform are handled as described in the Privacy Policy. Tenant customer data is scoped to the tenant it belongs to.

Mobile information is not sold, and is not shared with third parties for their own marketing or promotional purposes. It is shared only with the service providers needed to deliver the messages, and only for that purpose.

• No approval, certification or verification by any carrier, messaging aggregator or regulator is asserted on this page.
• No fictitious-name, trade-name or "doing business as" registration is asserted.
• This page is a disclosure of how messaging on the platform works. It is not a certification.

Related pages: Terms of Service · Privacy Policy · Legal Entity & Brand Relationship